Frequently Asked Questions

Why use a business consultant?

• To ensure objectivity and eliminate internal politics.
• To take advantage of 30+ years of marketing experience without adding to your permanent overhead.
• To meet a temporary need.
• To rapidly gain expertise.
• To provide support to existing personnel.
• To provide low cost, experienced help for start up companies.
• To launch new products into new markets or channels.
• To involve all stakeholders in the solution to assure successful implementation.
• To obtain experienced help while you are searching for a permanent employee.
• To obtain a new perspective or a new way to tackle a problem.
• To help preserve jobs instead of eliminating them.

How do I hire the right management consultant?

The Institute of Management Consultants has produced a booklet entitled “How to Hire A Management Consultant… And Get The Results you Expect”. It is free and offers tips you can download at http://www.imcusa.org/manual.

What do you know about my market? 

The last thing you need is another expert in your market. Your company has plenty of those kinds of experts. What you really need is someone adept at evaluation, consulting, communicating, planning and similar process expertise.

How much is it going to cost to hire Cannon Advantage?

How much is it costing you every day not to hire Cannon Advantage? How much increased revenue and/or profitability are you missing because you haven’t already enhanced your competitive advantage with the services of Cannon Advantage?

How long will it take to see some results?

All engagements begin with a benchmarking assessment and a second assessment is done at the end of the project. It is our goal to see some positive results as early as 90 days. Positive results are not always possible to accurately measure, but at the very least, there must be agreement with the client that progress is being made and that results are within sight.

Call (866) 598-8450 today.