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  • Strategy
  • Decision-Making
  • Product - Market Mgmt
  • Sales Mgmt
  • Innovation
  • Leadership

Product Marketing Strategy was created to be a resource of building blocks of marketing strategy including thoughts dealing with the Product Life Cycle.

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Research shows that 1/2 of all decisions fail. This website was created to help improve decision-making for both people and organizations.

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Product Marketing Strategy was created to be a resource of building blocks of marketing strategy including thoughts dealing with the Product Life Cycle. 

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Sales Management Insights is the compilation of learnings from my experience as Sales Manager, Vice President of Sales and Marketing and Senior Vice President of Sales and Marketing across a variety of industries working with hundreds of different sales people and organizations. 

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Product Innovation Now is the collection of what I learned about Marketing New Product and it’s application inside organizations.               

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Engaged Leadership Now was created to be a resource of leadership actions that have worked, rather than the trial and error process of learning from leadership actions that didn’t work. 

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The Cannon Advantage helps clarify sales, marketing and leadership issues for manufacturers, explore opportunities rather than fix problems, provide education about tools to achieve their business goals, and empower the people in small to mid size manufacturing marketing organizations to achieve higher levels of success!


Branding  Building a Brand or Branding is one of the most overworked concepts in the world of marketing. According to many of the uninitiated, it is the magical key to success for their business.

There is no doubt that great brands are incredibly powerful components of successful marketing efforts. 

This video does a great job of explaining a brand. 

Creating a brand is neither quick nor is it inexpensive. The video is great proof of this fact. Coca Cola is their model of a successful brand and if you were paying attention, you would remember that in 1886, 9 bottles of Coca Cola were sold. The value of the brand is shown as exceeding $70 billion in 2010. That is a huge valuation, but it does not do a good job of explaining that it took 124 years to build a brand with that kind of value. Neither does it tell us how many millions or possibly billions of dollars were spent on advertising and promotion during that same time frame. Obviously that amount of expenditures was huge.

A new brand will not launch a business, but nurtured over many years, it will be an invaluable asset to sustaining and growing your business.

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    head-and-sholders  Robert Cannon

       With over 30 years of expertise in manufacturing marketing, and leadership, Bob creates innovative systems, products and services for small to mid-size manufacturers. Contact Bob today for more information on the Cannon Advantage services and solutions.