Organizations place great value in executives with visionary, management and leadership skills. The simple truth is that leadership is about how to execute while Decision-Making is about what to execute. Not even the best leaders can save a bad decision. Today’s executives have had extensive training in leadership and almost no training in Decision-Making. This leaves our leaders without an effective approach to make the right choice …right now.

At the same time many “strategy du jour” experts are now focusing on execution as the next Holy Grail. The problem isn’t speed from idea to market as we have the technology for almost immediate implementation. The problem is making the right choice… right now in an environment filled with too many options and too many distractions.

Former dot.com founder, senior executive, board member, inventor and innovator, Bob Cannon is a strategic thinker who broke industry traditions in marketing, advertising and distribution. Bob has a long track record of business success in new product launch, product life cycle management, sales force motivation, business and marketing strategy. Bob analyzed those successes and realized they were the result of good decision-making. He has now devoted his efforts to Decision-making consulting for Executive and Organization Leaders seeking a process to make a better decision faster with increased accountability, alignment behind the decision and successful implementation of the decision resulting in a competitive advantage. In short, our goal is to help business decision makers make the right choice…right now.

At Cannon Advantage we believe that making the right choice at the right time is always a competitive advantage and have developed the “Taking Aim” technique. Whether we are talking about Executive decision-making or group decision-making, our goal is to help you and your team make the best decision at the appropriate time. In order to do that, we help our clients with our new 4-step “Taking Aim” decision-making process that is based on the 4D's of Appreciative Inquiry.

If you would like to learn more about the strategy and steps Bob uses to help achieve improved accountability, increased alignment and more successful implementations, give him a call. He would be happy to discuss your situation on the phone at no charge.

You might also want to browse Bob’s selection of keynotes and workshops or inquire about having Bob speak to your group. Check out some of the specialty areas of our Management Consulting Services for examples of clarity in business. And while you're here, please Sign up for our free monthly newsletter, Taking Aim.

Coming Soon: Decision-Making Quiz