The Cannon Advantage helps companies identify,
analyze and solve problems to gain a competitive
advantage, target growth opportunities and achieve
their corporate goals and business objectives.

  Robert E. Cannon
Management
Consultant
Call Toll Free
(866) 598-8450

aim@cannon
advantage.com

 

 

AiC Consulting
A co-owner of Appreciative Inquiry Consulting, L.L.C.
www.aiconsulting.org



Member IMC, the Institute of Management Consulting USA, the premier professional association of individual management consultants in the United States. IMC USA standards and ethics have been approved by the International Council of Management Consulting Institutes.
www.imcusa.org
 
     


Frequently Asked Questions

What are the Benefits of the Cannon Advantage Approach?

Cannon Advantage Input
Client Result
Product Life Cycle Training . . . . . . . . . . . . . . .


Enable managers to develop marketing strategies that optimize ROI over the life of the product.
Business Assessment . . . . . . . . . . . . . . . . . . .


Determine high impact activities in the business strategy and develop a defined action plan to build on strength.

Appreciative Inquiry . . . . . . . . . . . . . . . . . . . . . .

 

Address strategic issues in such a way that alignment is achieved, accountability insured and employee productivity enhanced.

Sales Force Assessment . . . . . . . . . . . . . . . .

Determine strengths and develop action plan to build on those strengths.

Industry Trend Analysis . . . . . . . . . . . . . . . . . .

 

Determine changes in industry over time as a means to optimize industry positioning for competitive advantage.
Decision-Making . . . . . . . . . . . . . . . . . . . . . . . . .

Increase success rate of strategic decisions to gain a competitive advantage in business.

How much is it going to cost to hire Cannon Advantage?
How much is it costing you every day not to hire Cannon Advantage? How much increased revenue and/or profitability are you missing because you haven’t already enhanced your competitive advantage with the services of Cannon Advantage.

How long will it take to see some results?
All engagements begin with a benchmarking assessment and a second assessment is done at the end of the first 90 days. It is our goal to see some positive results at that time. Positive results are not always possible to achieve within 90 days, but at the very least, there must be agreement with the client that progress is being made and that results are within sight.

How do I hire the right management consultant and get the results I expect?
The Institute of Management Consultants has produced a booklet entitled “How to Hire A Management Consultant… And Get The Results you Expect”. It is free and offers tips you can download at http://www.imcusa.org/manual.

What do you know about my market?
The last thing you need is another expert in your market. Your company has plenty of those kinds of experts. What you really need is someone adept at evaluation, facilitating, coaching and similar process expertise.

Why use a business consultant?

•To ensure objectivity and eliminate internal politics.
•To take advantage of 30+ years of marketing experience without adding to your permanent overhead.
•To meet a temporary need.
•To rapidly gain expertise.
•To provide support to existing personnel.
•To provide low cost, experienced help for start up companies.
•To launch new products into new markets or channels.
•To involve all stakeholders in the solution to assure successful implementation.
•To obtain experienced help while you are searching for a permanent employee.
•To obtain a new perspective or a new way to tackle a problem.
•To help preserve jobs instead of eliminating them.

Why use Cannon Advantage?:

Left Brain Reasons

• BA, MBA and continuing education
• 30+ years of experience.
• Proven track record.
• Experience at Textron, Gannett, AMF, Channellock and others.
• Co-founder of a profitable E-commerce business.
• Certified Solutions Provider for Virtual CEO.
• Solid Business References.


Right Brain Reasons:

• Gifted with the ability to learn quickly and bring clarity to complex situations.
• The Intensive Executive Development Workshop at Farr Associates.
• Meyers-Briggs – ISTP
• Studied;Meditation, AI, Breathwork, Medical Intuition, Feng Shui, Ayurveda, The Sedona Method® and more.
• Member of the Noetic Society, World Business Academy


Free Initial Consultation
If you would like a no risk way to explore working with The Cannon Advantage, I would be happy to speak with you toll free at (866) 598-8450. We can discuss your new product, your existing situation or your goals and see if there is a fit. Since I am often difficult to reach, the best way to set up this free appointment is to suggest two or three times by email (don’t forget to mention time zone). I will respond to you by email to confirm our appointment.

Our purpose is to be helpful change agents for our clients by assisting them in the clarification of business issues facing their organizations and leading them to appropriate solutions.

The task will be accomplished by taking advantage of our educational background, inherent skill sets and our experience.

Our success is gauged by the measurable results we achieve for the clients we serve.

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