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  • Strategy
  • Decision-Making
  • Product - Market Mgmt
  • Sales Mgmt
  • Innovation
  • Leadership

Product Marketing Strategy was created to be a resource of building blocks of marketing strategy including thoughts dealing with the Product Life Cycle.

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Research shows that 1/2 of all decisions fail. This website was created to help improve decision-making for both people and organizations.

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Product Marketing Strategy was created to be a resource of building blocks of marketing strategy including thoughts dealing with the Product Life Cycle. 

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Sales Management Insights is the compilation of learnings from my experience as Sales Manager, Vice President of Sales and Marketing and Senior Vice President of Sales and Marketing across a variety of industries working with hundreds of different sales people and organizations. 

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Product Innovation Now is the collection of what I learned about Marketing New Product and it’s application inside organizations.               

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Engaged Leadership Now was created to be a resource of leadership actions that have worked, rather than the trial and error process of learning from leadership actions that didn’t work. 

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The Cannon Advantage helps clarify sales, marketing and leadership issues for manufacturers, explore opportunities rather than fix problems, provide education about tools to achieve their business goals, and empower the people in small to mid size manufacturing marketing organizations to achieve higher levels of success!

Manufacturing Marketing

manufacturing marketing in Cleveland, OHManufacturing Marketing is a specific subset of marketing. While the principles of marketing remain the same regardless of product or service, the specifics of workable strategies and tactics will vary depending on what you are marketing. Marketing for manufacturers is unique in that there are certain aspects of manufacturing marketing that must be recognized as a part of the marketing mix that must be accommodated.

For example, lead times, packaging, shipping and much more are a critical factors in building a workable marketing plan for manufacturing that don’t really exist in marketing services. Product or Market management is another part of marketing that is totally different for manufacturers. The feedback mechanisms required for marketing for manufacturers are critical.

Knowledge of the manufacturing process for the product to be marketed is another critical element that must be considered in manufacturing marketing.

When it comes to looking for outside help with marketing for your manufactured product, it makes sense to consider a marketer who understands manufacturing and has spent their career marketing manufactured products. This will reduce the amount of time they will need to get up to speed and produce positive results for your organization.

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    head-and-sholders  Robert Cannon

       With over 30 years of expertise in manufacturing marketing, and leadership, Bob creates innovative systems, products and services for small to mid-size manufacturers. Contact Bob today for more information on the Cannon Advantage services and solutions.