Featured Site Links

  • Strategy
  • Decision-Making
  • Product - Market Mgmt
  • Sales Mgmt
  • Innovation
  • Leadership

Product Marketing Strategy was created to be a resource of building blocks of marketing strategy including thoughts dealing with the Product Life Cycle.

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Research shows that 1/2 of all decisions fail. This website was created to help improve decision-making for both people and organizations.

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Product Marketing Strategy was created to be a resource of building blocks of marketing strategy including thoughts dealing with the Product Life Cycle. 

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Sales Management Insights is the compilation of learnings from my experience as Sales Manager, Vice President of Sales and Marketing and Senior Vice President of Sales and Marketing across a variety of industries working with hundreds of different sales people and organizations. 

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Product Innovation Now is the collection of what I learned about Marketing New Product and it’s application inside organizations.               

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Engaged Leadership Now was created to be a resource of leadership actions that have worked, rather than the trial and error process of learning from leadership actions that didn’t work. 

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The Cannon Advantage helps clarify sales, marketing and leadership issues for manufacturers, explore opportunities rather than fix problems, provide education about tools to achieve their business goals, and empower the people in small to mid size manufacturing marketing organizations to achieve higher levels of success!

Marketing for Manufacturers

Marketing for ManufacturersMarketing for Manufacturers is a multi-faceted set of issues. Rather than trying to cover the marketing for manufacturers in a single website, I have taken a different approach in creating multiple websites under the banner of Cannon Advantage.

From a logical standpoint, you might want to start with Product Innovation. Here you can learn about the steps involved in fostering innovation in your organization.

There is also a site devoted to Marketing New Product. Here you can learn about the different aspects of taking your new product idea from concept to launch.

Product Marketing Strategy is about maximizing profits from your new product over the life of the product.

Marketing for manufacturers also includes a website devoted to Product Market Management. This site focuses on the relationships both inside and outside of the company that need to be managed to optimize the marketing of the product.

Managing Sales is another critical element of marketing for manufacturers. These insights are based on real life experiences that made a difference in successful marketing for manufacturers.

Leadership is the glue that brings everything together, so we have a website to address that as well.

Last, but not least, we have a website with a focus on decision-making as the decision-making process can have a tremendous affect on outcomes in every organization.

Cannon Advantage is your one stop shop for all things related to marketing for manufacturers.


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    head-and-sholders  Robert Cannon

       With over 30 years of expertise in manufacturing marketing, and leadership, Bob creates innovative systems, products and services for small to mid-size manufacturers. Contact Bob today for more information on the Cannon Advantage services and solutions.