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  • Strategy
  • Decision-Making
  • Product - Market Mgmt
  • Sales Mgmt
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Product Marketing Strategy was created to be a resource of building blocks of marketing strategy including thoughts dealing with the Product Life Cycle.

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Research shows that 1/2 of all decisions fail. This website was created to help improve decision-making for both people and organizations.

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Product Marketing Strategy was created to be a resource of building blocks of marketing strategy including thoughts dealing with the Product Life Cycle. 

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Sales Management Insights is the compilation of learnings from my experience as Sales Manager, Vice President of Sales and Marketing and Senior Vice President of Sales and Marketing across a variety of industries working with hundreds of different sales people and organizations. 

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Product Innovation Now is the collection of what I learned about Marketing New Product and it’s application inside organizations.               

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Engaged Leadership Now was created to be a resource of leadership actions that have worked, rather than the trial and error process of learning from leadership actions that didn’t work. 

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The Cannon Advantage helps clarify sales, marketing and leadership issues for manufacturers, explore opportunities rather than fix problems, provide education about tools to achieve their business goals, and empower the people in small to mid size manufacturing marketing organizations to achieve higher levels of success!

Marketing Trends for Manufacturers

P.E.S.T.L.E.(Political, Economic, Sociological, Technological, Legal, Environmental) Analysis is used by many marketers to understand outside influences like Marketing Trends and how they apply to the marketing of the organization’s products and/or services. The above video outlines the top marketing trends expected in 2014.

While I love this type of informative video, I can’t help but point out that it only covers a small portion of the possible and probable influences on our marketing that are represented by the letters in PESTLE.

As we look at 2014, the mid-term elections will most certainly have an affect on marketing costs and possibly the economy following the election.

Another huge influence will be employment numbers.

3D printing and hydraulic fracturing are technologies that are and will influence the future we face.

Marketing Trends are critically important to our marketing plans, but they need to be expanded to recognize all of the potential influences outlined in PESTLE.

Every month it seems like we are facing new regulations and selectively enforced laws. These factors and the uncertainty they create will also be huge factors in our future.

We all recognize that the Environmental Protection Agency has greatly influenced our lives and will most likely continue to influence  us going forward.

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    head-and-sholders  Robert Cannon

       With over 30 years of expertise in manufacturing marketing, and leadership, Bob creates innovative systems, products and services for small to mid-size manufacturers. Contact Bob today for more information on the Cannon Advantage services and solutions.