| Volume 4, Issue 1 - January, 2005
Exponential Change and How to Cope. – Not long ago, I was introduced to the book “Margin” and found it to be
another opportunity to share something that I think might be beneficial for readers of “Taking Aim.” The following then is both a synopsis
and a critique of what I found that is both supportive of what I have been experiencing both professionally and personally as well as disturbing
in it’s proposed solution.
While the book is not new, having been published in 1992, it goes a long way toward explaining the discomfort many of us have been feeling with
the changes taking place in our world. The main premise of the book is laid out on page 235 of this 243 page book when Swenson writes, “Along
with the rest of the world, the United States is in a period of profound disequilibrium.” Certainly, I agree that change causes imbalance,
but how we regain balance is something Dr. Swenson and I view very differently.
The book begins talking about margin. “Margin,” the author explains is, “ the space that once existed between ourselves and our
limits.” Swenson suggests that progress has eliminated our margin creating stress, overload and complexity.
A great case is made for the fact that throughout most of history, progress unfolded in a linear progression. Today, however, progress is exploding
exponentially. The appendix includes roughly 30 graphs showing the exponential rate of change that is challenging us all on a daily basis. Our world
is radically different from that of our ancestors and even our own recent past. The following partial list of items individually don't tell us much,
but when combined give us a glimpse into the recent trend in change.
| Speed of travel |
Power of computers |
Litigation levels |
| Specialization |
Speed of communication |
Complexity |
| Number of scientists |
Technological advances |
National debt |
| Electronic money |
Vulnerability to terrorism |
AIDS |
| Complexity |
Changing role of women |
Congestion |
Shrinking world |
Overpopulated prisons |
Abortion |
| Destructive power |
Availability of drugs |
Waste |
| Mobility |
Daycare for children |
Interrelatedness |
| Disintegration of extended family |
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| Media pervasiveness and power |
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| Disappearance of traditions |
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In another chapter, Swenson does a good job of outlining and justifying 23 different kinds of overload. All of this combines as an incredible affirmation
of the discussions and writings about the need for better ways to handle change.
Swenson suggests, “progress builds by using the tools of economics, education and technology.” In the process, our social, emotional
and spiritual relationships have suffered creating real problems. His solution is to slow down progress and create balance in our lives. He suggests
that in spite of “time–saving” devices, we have less time. This is like blaming food for obesity. As individuals, we have allowed
creeping technology to build to an overload level. Slowing progress will not resolve our overload problem. Only we as individuals can reduce the
overload and increase the margin in our lives. In hindsight it is easy to see the effects of overload in our lives and it will require a new personal
discipline to make the margin in our lives that we need. It is time to step back and decide where our priorities lie and then reduce our commitments
and in turn the overload that we are experiencing.
Having a dozen years and the exposure to the likes of Willis Harmon, Dee Hock, Margaret Wheatley and others, I am inclined to think of progress
as inclusive of relationships as opposed to Swenson exclusionary approach. The problem is not in stopping progress, but in energizing the
Social, Emotional and Spiritual with the same exponential development that we have experienced in economics, education and technology. Previous
articles like Presence and Collective Wisdom present the case that we are in fact making
progress in these areas.
Dr. Swenson did a great job 12 years ago of accurately diagnosing the exponential rate of change challenging us. I also agree with his prescription
of creating or increasing margin. His supporting documentation was incredible, but his definition of progress and his suggestion to limit progress
are where we part company. The margin in our lives is our responsibility and since his book has been published there is much progress being made
on the Social, Emotional and Spiritual aspects of our lives.
Exponential change is real. We are making great progress in understanding change. How we deal with it is up to us.
Talk about doing it right! Apple's
revolutionary new iPod MP3 player hit the market completely polished and ready roll. It's appeal (inside and out) is great product design, which
Apple has always been famous for. The sleek compact shape looks good, feels good and is very intuitive to use. It doesn't look like a machine. But
Apple didn't stop with just developing a product. They linked iPod with a new online iTunes music site, proprietary computer software (MAC &
PC) and recently added iPod photos to the package! Other brands took note. You can now order your new BMW with a built-in iPod dock and plug into
a Bose SoundDock digital music system when you get home.
The Cannon Advantage identity, visual branding and Taking Aim were developed by Zarney Creative. For Zarney Creative contact information, click
the “Resources” link at CannonAdvantage.com.
--
Kim Zarney / Zarney Creative
a creative resource for branded products and services
22 Deerfield Lane / Cleveland, Ohio 44122-7502 / USA
phone: 216.464.6469 / facsimile: 216.464.7112 / mobile: 216.233.1439
email: ideas@zarney.com
web site: http://www.zarney.com
With the start of a new year, The Cannon Advantage.com has new features in our website as well as adding an RSS feed channel to syndicate our newsletter.
Our website now has more information about our Meeting Speaker Programs and Business Workshops and new resources for Meeting Planners.
Perhaps it’s time for you to make sure you are getting the most from your web marketing efforts. From web development to website re-design,
e-commerce solutions to advanced techniques to improve your search engine ranking, call on our web marketing partner, Linda Yarbrough of The
Media Mix.
If you have a subject that you would like to see covered in future issues of “Taking Aim,” please send me an email at aim@CannonAdvantage.com.
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Robert E. Cannon
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aim@cannonadvantage.com
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