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| Volume 6, Issue 1 - January, 2007 • 2007 - The Future Video is another interesting phenomenon this past year. First the web was all text, and then came color and graphics. Not too long ago sound was added and now video is readily available. You Tube has broken new ground with their aggregation of videos ranging from something less than amateur to professional. Some are so good in fact that a few large advertisers have been soliciting commercials from individuals. Wow, what a change in finding ideas and talent. There are also people selling digital video products over the web eliminating the need for any hard product like a tape or DVD. Again, we are looking at a change that reduces cost for the end user, increases revenue for the producer and eliminates the middleman. Another area that is changing rapidly is that of books. We are all aware of how Amazon has changed the book buying and selling business, but that is just the tip of the iceberg. Recently, I have been working on a book about Decision-Making that I hope to have available early next month. In the process of deciding whether to find a publisher or self publish, and all the details that go with those decisions, I discovered how Amazon is changing the face of book publishing and marketing. On their website you will find something called Amazon Advantage. This program allows producers of books, music and videos to sell their products through Amazon. Even a little guy like me can sell my upcoming book through Amazon just like the major publishing houses. Take a look at http://advantage.amazon.com/gp/vendor/public/benefits-books to get an idea of the advantages of this approach. Amazing, but that is not all. Amazon has a business called BookSurge. This business focuses on helping authors or wanna be authors with everything involved with the book from ghostwriting to editing, to cover design, to layout, to on-demand printing, marketing and fulfillment. This is an amazing step forward in production and marketing without changing the medium (books) but we can take it a step further with e-books that are downloadable like the music and videos. The website http://www.blish.com boasts over 60,000 titles and Amazon boasts over one million e-books and e-docs. The Internet is changing production and distribution to an even greater degree than small package overnight shippers like UPS, FedEx, Airborne and DHL did to the motor freight companies back in the 80’s. When you see changes like this happening all around you, it is important to stop for a moment and look at the big picture. It is time to rethink how your product or service satisfies the end user. Are there ways that might speed the process, make it easier, allow for more customization, reduce costs including the cost of inventory or just reduce the complexity of providing that product or service? What are you doing to make certain that you and your organization are not displaced by new technology? • Book Now & Save If you have a subject that you would like to see covered in future issues of “Taking Aim,” please send me an email at aim@CannonAdvantage.com.
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Robert E. Cannon "Best Practice" Sales Force Development Change Management Customer Service Assessment for ISO Requirements Smart Thoughts from Smart People Why not make the best of things? Any fool can make the worst of them. Charles L. Bromley The test of thankfulness is not what you have to be thankful for, but whether anyone else has reason to be thankful that you are here. Unknown A man isn’t poor if he can still laugh. Raymond Hitchcock Sometimes the best way to convince someone he is wrong is to let him have his way. Unknown Taking Aim © 2007 Bob Cannon, The Cannon Advantage Newsletter. All Rights Reserved. The Cannon Advantage visual branding by Zarney Creative. For contact information, click “Resources.” |
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