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  • Strategy
  • Decision-Making
  • Product - Market Mgmt
  • Sales Mgmt
  • Innovation
  • Leadership

Product Marketing Strategy was created to be a resource of building blocks of marketing strategy including thoughts dealing with the Product Life Cycle.

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Research shows that 1/2 of all decisions fail. This website was created to help improve decision-making for both people and organizations.

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Product Marketing Strategy was created to be a resource of building blocks of marketing strategy including thoughts dealing with the Product Life Cycle. 

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Sales Management Insights is the compilation of learnings from my experience as Sales Manager, Vice President of Sales and Marketing and Senior Vice President of Sales and Marketing across a variety of industries working with hundreds of different sales people and organizations. 

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Product Innovation Now is the collection of what I learned about Marketing New Product and it’s application inside organizations.               

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Engaged Leadership Now was created to be a resource of leadership actions that have worked, rather than the trial and error process of learning from leadership actions that didn’t work. 

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Why

The Cannon Advantage helps clarify sales, marketing and leadership issues for manufacturers, explore opportunities rather than fix problems, provide education about tools to achieve their business goals, and empower the people in small to mid size manufacturing marketing organizations to achieve higher levels of success!

Posts Tagged ‘Cannon Advantage’

Story of the Cannon Advantage

Apr 25 2013

Story of the Cannon Advantage

 

Go with me back to the late fall in Boston in 1775. The campaign season fighting the British has come to an end and the American Army under George Washington is in an ambiguous situation. Washington and the American army were dispersed controlling every land approach into the city. The British held the harbor and Boston proper. They had fortified every place that seemed important to the defense of the city. They planned, hesitated and settled down to await developments. It was a stalemate. Washington needed to find a competitive advantage if he was to achieve success.

Washington saw a weakness in the British plan and knew that Dorchester Heights was the key to controlling Boston. Whoever controlled the heights and positioned cannon there could command the harbor and the city. There was just one little problem.

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Welcome to The Cannon Advantage

Feb 21 2013

cannonWelcome to The Cannon Advantage: Marketing for Manufacturers & Inventors website. Actually this is our third website since we began doing business in 2001. Our website has evolved as our business has evolved and this new website is a gateway to information gathered from a career of over 30 years.

The Cannon Advantage website is a portal to 10 different websites each focused on a specific aspect of marketing including one for Coal Oil Johnny. On these sites you will find articles, best practices, exercises to improve outcomes and insights gained from a career spent working and learning about all aspects of marketing. There are three primary areas of focus including:

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head-and-sholders  Robert Cannon

   With over 30 years of expertise in manufacturing marketing, and leadership, Bob creates innovative systems, products and services for small to mid-size manufacturers. Contact Bob today for more information on the Cannon Advantage services and solutions.