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  • Decision-Making
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Product Marketing Strategy was created to be a resource of building blocks of marketing strategy including thoughts dealing with the Product Life Cycle.

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Research shows that 1/2 of all decisions fail. This website was created to help improve decision-making for both people and organizations.

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Product Marketing Strategy was created to be a resource of building blocks of marketing strategy including thoughts dealing with the Product Life Cycle. 

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Sales Management Insights is the compilation of learnings from my experience as Sales Manager, Vice President of Sales and Marketing and Senior Vice President of Sales and Marketing across a variety of industries working with hundreds of different sales people and organizations. 

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Product Innovation Now is the collection of what I learned about Marketing New Product and it’s application inside organizations.               

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Engaged Leadership Now was created to be a resource of leadership actions that have worked, rather than the trial and error process of learning from leadership actions that didn’t work. 

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Why

The Cannon Advantage helps clarify sales, marketing and leadership issues for manufacturers, explore opportunities rather than fix problems, provide education about tools to achieve their business goals, and empower the people in small to mid size manufacturing marketing organizations to achieve higher levels of success!

Posts Tagged ‘Expand’

Expand, Contract or Hold

May 23 2013

Expand, Contract or HoldFrom the macro overview perspective, there are really only three strategies: expand, contract or hold. Right now, it seems like the largest part of the business community is in a “hold” strategy. There is bad news about employment, shipments, sales and earnings just to mention a few things. There is also tremendous uncertainty about the economy going forward, our fiscal policy, our monetary policy, even our foreign policy. There is terrorism and scandal and congressional hearings while our state governments are struggling to address their role in Obamacare. It is very easy to be overwhelmed and decide not to decide until there is more clarity about the future.

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head-and-sholders  Robert Cannon

   With over 30 years of expertise in manufacturing marketing, and leadership, Bob creates innovative systems, products and services for small to mid-size manufacturers. Contact Bob today for more information on the Cannon Advantage services and solutions.