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Product Marketing Strategy was created to be a resource of building blocks of marketing strategy including thoughts dealing with the Product Life Cycle.

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Research shows that 1/2 of all decisions fail. This website was created to help improve decision-making for both people and organizations.

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Product Marketing Strategy was created to be a resource of building blocks of marketing strategy including thoughts dealing with the Product Life Cycle. 

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Sales Management Insights is the compilation of learnings from my experience as Sales Manager, Vice President of Sales and Marketing and Senior Vice President of Sales and Marketing across a variety of industries working with hundreds of different sales people and organizations. 

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Product Innovation Now is the collection of what I learned about Marketing New Product and it’s application inside organizations.               

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Engaged Leadership Now was created to be a resource of leadership actions that have worked, rather than the trial and error process of learning from leadership actions that didn’t work. 

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Why

The Cannon Advantage helps clarify sales, marketing and leadership issues for manufacturers, explore opportunities rather than fix problems, provide education about tools to achieve their business goals, and empower the people in small to mid size manufacturing marketing organizations to achieve higher levels of success!

Posts Tagged ‘Offense’

There is Only Offense in Marketing

Nov 07 2013

Marketing for Manufacturers in Meadville, PAIn a discussion with my medical device, sales representative, son yesterday, we both agreed there is only offense in successful companies. There is no defense that wins games.

In football, there is a thing called the prevent defense. It is usually employed toward the end of the game to prevent the other team from scoring. If your goal is to prevent the other team from scoring, it is most unlikely that your team will score. All too often the prevent defense, prevents the team on defense from winning. In the manufacturing business, if your marketing is not on offense, then your competition will surpass you, and take your customers. If that happens, your business will fail. If you are standing still, you are really going backwards.

Successful marketing for manufacturers must consider “creative destruction” where new products are developed to not only take business from competition, but also to take business from the manufacturer’s own existing product. Creative Destruction is to marketing what continuous improvement is to manufacturing operations.

Innovation is key to creative destruction.

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head-and-sholders  Robert Cannon

   With over 30 years of expertise in manufacturing marketing, and leadership, Bob creates innovative systems, products and services for small to mid-size manufacturers. Contact Bob today for more information on the Cannon Advantage services and solutions.