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Product Marketing Strategy was created to be a resource of building blocks of marketing strategy including thoughts dealing with the Product Life Cycle.

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Research shows that 1/2 of all decisions fail. This website was created to help improve decision-making for both people and organizations.

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Product Marketing Strategy was created to be a resource of building blocks of marketing strategy including thoughts dealing with the Product Life Cycle. 

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Sales Management Insights is the compilation of learnings from my experience as Sales Manager, Vice President of Sales and Marketing and Senior Vice President of Sales and Marketing across a variety of industries working with hundreds of different sales people and organizations. 

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Product Innovation Now is the collection of what I learned about Marketing New Product and it’s application inside organizations.               

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Engaged Leadership Now was created to be a resource of leadership actions that have worked, rather than the trial and error process of learning from leadership actions that didn’t work. 

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The Cannon Advantage helps clarify sales, marketing and leadership issues for manufacturers, explore opportunities rather than fix problems, provide education about tools to achieve their business goals, and empower the people in small to mid size manufacturing marketing organizations to achieve higher levels of success!

Posts Tagged ‘Product Life Cycle’

Marketing for Manufacturers

Dec 14 2013

Marketing for ManufacturersMarketing for Manufacturers is a multi-faceted set of issues. Rather than trying to cover the marketing for manufacturers in a single website, I have taken a different approach in creating multiple websites under the banner of Cannon Advantage.

From a logical standpoint, you might want to start with Product Innovation. Here you can learn about the steps involved in fostering innovation in your organization.

There is also a site devoted to Marketing New Product. Here you can learn about the different aspects of taking your new product idea from concept to launch.

Product Marketing Strategy is about maximizing profits from your new product over the life of the product.

Marketing for manufacturers also includes a website devoted to Product Market Management. This site focuses on the relationships both inside and outside of the company that need to be managed to optimize the marketing of the product.

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Product Life Cycle

Jul 24 2013

Product Life Cycle in Meadville, PAOur focus is on helping manufacturers and inventors effectively use marketing to build their business profitably. The successful Marketing Strategy and the Business Plan must be built on knowledge of the Product Life Cycle. Understanding the product life cycle and the idea of optimizing profitability over the life of the product makes it possible to define the direction and steps logically.

The very first stage is called the Introduction or Solution stage. This includes developing an approach to the market, testing it and revising it until the product is successfully sold to the early adopters in the market. This stage has it’s own set of challenges and opportunities that will affect the marketing of the product in the following stages. Consequently it is very important to understand your options and potential trade-offs.

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head-and-sholders  Robert Cannon

   With over 30 years of expertise in manufacturing marketing, and leadership, Bob creates innovative systems, products and services for small to mid-size manufacturers. Contact Bob today for more information on the Cannon Advantage services and solutions.