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Product Marketing Strategy was created to be a resource of building blocks of marketing strategy including thoughts dealing with the Product Life Cycle.

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Research shows that 1/2 of all decisions fail. This website was created to help improve decision-making for both people and organizations.

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Product Marketing Strategy was created to be a resource of building blocks of marketing strategy including thoughts dealing with the Product Life Cycle. 

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Sales Management Insights is the compilation of learnings from my experience as Sales Manager, Vice President of Sales and Marketing and Senior Vice President of Sales and Marketing across a variety of industries working with hundreds of different sales people and organizations. 

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Product Innovation Now is the collection of what I learned about Marketing New Product and it’s application inside organizations.               

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Engaged Leadership Now was created to be a resource of leadership actions that have worked, rather than the trial and error process of learning from leadership actions that didn’t work. 

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The Cannon Advantage helps clarify sales, marketing and leadership issues for manufacturers, explore opportunities rather than fix problems, provide education about tools to achieve their business goals, and empower the people in small to mid size manufacturing marketing organizations to achieve higher levels of success!

Thanksgiving Attitude

Thanksgiving in Chardon, OHMy client and friend, Bill Dysert of Exscape Designs understands the connection between Thanksgiving and Attitude. Every year about this time he sends out Thanksgiving cards. Inside this year’s card it says, “At Thanksgiving more than ever, our thoughts turn gratefully to those who have made our progress possible. And in this spirit we say, simply but sincerely  Thank You and Best Wishes for a Happy Thanksgiving”.

For his clients, it is a way for Exscape Designs to say thank you for your business. It also stands out because everyone else sends Christmas cards and his would be one of many. He is alone in sending a Thanksgiving card which really makes his card and his business stand out.

More importantly, Bill knows that Thanksgiving is about expressing gratitude. He has his team sign these cards and engages them in his expression of gratitude. It is impossible to express gratitude without a positive attitude. Even if your mood was down before, gratitude has a way of lifting our attitudes.

I can’t tell you how many times I have been deep in thought about some issue and was caught off guard by a beautiful sky or impressive landscape scene. When I recognize that beauty in my life and express gratitude, my whole attitude changes and I feel all warm inside. My thinking changes from problems (negative) to solutions (positive).

For years, I have been amazed at how universal it seems to be that managers seek positive attitudes when hiring new employees. I am equally amazed at how few managers are willing to devote the time and effort it takes to foster positive attitudes in employees and create the right environment for success. Bill is one of the great leaders who understands how to foster positive attitudes in his business.

If improved performance and profitability that comes from a team with positive attitudes would be beneficial to your organization, give me a call at (216) 408-9495.

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    head-and-sholders  Robert Cannon

       With over 30 years of expertise in manufacturing marketing, and leadership, Bob creates innovative systems, products and services for small to mid-size manufacturers. Contact Bob today for more information on the Cannon Advantage services and solutions.