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  • Strategy
  • Decision-Making
  • Product - Market Mgmt
  • Sales Mgmt
  • Innovation
  • Leadership

Product Marketing Strategy was created to be a resource of building blocks of marketing strategy including thoughts dealing with the Product Life Cycle.

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Research shows that 1/2 of all decisions fail. This website was created to help improve decision-making for both people and organizations.

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Product Marketing Strategy was created to be a resource of building blocks of marketing strategy including thoughts dealing with the Product Life Cycle. 

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Sales Management Insights is the compilation of learnings from my experience as Sales Manager, Vice President of Sales and Marketing and Senior Vice President of Sales and Marketing across a variety of industries working with hundreds of different sales people and organizations. 

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Product Innovation Now is the collection of what I learned about Marketing New Product and it’s application inside organizations.               

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Engaged Leadership Now was created to be a resource of leadership actions that have worked, rather than the trial and error process of learning from leadership actions that didn’t work. 

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Why

The Cannon Advantage helps clarify sales, marketing and leadership issues for manufacturers, explore opportunities rather than fix problems, provide education about tools to achieve their business goals, and empower the people in small to mid size manufacturing marketing organizations to achieve higher levels of success!

Understand the Present by Knowing History

Coal Oil JohnnyTo understand the present, it is critical to understand history. Over the course of my life, I have come to appreciate the importance of knowing the history of people, communities and organizations in order to understand their present situation. Even as a child, I had a great appreciation for history, in part because I was privileged to visit so many historical sites and learn so much about the founding of our country.

As I entered the workforce, it became apparent to me that business organizations could also be better understood if there was an appreciation of history and how the company got to where it is. I even wrote a paper about how important it is to know the history of a company and the industry it serves in order to develop the best strategy for the company going forward.

At one point, I even spent a great deal of time and effort exploring genealogy in an effort to better understand my family and myself. As a result of that effort, I became fascinated by to characters in my family’s history. The first character was my first cousin, four generations removed. His name was John Washington Steele, but to the world, he was known as “Coal Oil Johnny“.

The second character was Bishop Robert Richford Roberts, an early Bishop in the Methodist Church in America.

Steele was the original oil and gas prodigal and there is much to be learned from his life. Roberts lead an incredible life that today sounds improbable if not almost impossible. There is much to be learned from the Bishop about perseverance, self control and humility. These two men have such incredible stories that I have begun telling their stories in the first person. I wear a costume that depicts the appropriate era, tell their stories and the lessons we can all learn from them.

I am absolutely convinced that knowing history helps us to understand the present and I would love to present these men to you and your organization.

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    head-and-sholders  Robert Cannon

       With over 30 years of expertise in manufacturing marketing, and leadership, Bob creates innovative systems, products and services for small to mid-size manufacturers. Contact Bob today for more information on the Cannon Advantage services and solutions.